PlentyLabs Blog
Notes, insights, and guides from the PlentyLabs team
Master AI image generation: the ultimate lighting guide for better prompts
Buzzwords like “cinematic” and “photorealistic” rarely land. A categorized guide to natural, studio, cinematic, and artificial lighting keywords, plus a four-part formula for writing the perfect lighting prompt.
The ultimate guide to film types for AI image generation
If your AI images look too smooth or too digital, reference real film stocks. Color negative, cinema, black & white, slide, and specialty film types, plus formats and a prompt formula.
The challenge with AI in the creative process
Complete automation turned content creation into a numbers game. Four reasons PlentyLabs is built to amplify human creativity instead of replacing it.
Breaking the mirror: why affinity bias is starving your marketing growth
Affinity bias sneaks into buyer personas, creative copy, and lookalike audiences alike. How PlentyLabs helps teams break homophilic marketing patterns by making a wider range of creative cheap to make.
The anatomy of a great static ad
The five-layer structure behind every high-converting static ad: hook, hero visual, proof, value stack, and CTA, plus the layout templates and persuasion frameworks that make it convert.
The shift from grunt work to genius work
Creative automation isn't about replacing human imagination. It is about eliminating the production bottlenecks that keep creative teams from doing their best work.
The anatomy of an effective image prompt
A six-part formula for writing image prompts that render exactly what you meant: subject, setting, style, lighting, composition, and mood, with five worked examples.
How to choose the right AI model for every job
Typography goes to one model, product photography to another, multi-scene video to a third. What actually differs between the leading image, video, motion, and audio models, and how to pick.
5 ways AI can streamline marketing operations
Execution noise eats the capacity meant for growth. Five places AI shifts marketing operations from manual coordination to strategic oversight.
Brand safety: how to generate brand-consistent AI ads
Visual drift, hallucinated claims, and tone fragmentation are what unguided AI ad generation costs you. Four pillars for enforcing Brand DNA across every channel.
How to generate high-converting video assets
Short-form video eats paid social attention, but production can’t keep up. How AI video generation clears the bottleneck, without locked renders or copyright risk.
Beyond the creative bottleneck
How an AI ad generator streamlines performance marketing: creative velocity, multi-format sizing, hook testing, and on-brand output at scale.
What is AI marketing? The definitive guide
Definitions, benefits, use cases, and a seven-step playbook for putting AI to work across your paid social campaigns.
Getting started with Seedance 2
How to structure video prompts that come out cinematic on the first try.
Prompting for realism
The phrasing, references, and light that make AI images look like photography.
Build a preset library your team actually uses
Turn winning outputs into repeatable presets so every asset ships on-brand.
From product photo to finished ad
A step-by-step flow from a single packshot to a full set of channel-ready ads.
Epidemic Sound acquires PlentyLabs
Epidemic Sound expands beyond its music catalog to build the next generation creative platform.
Meet the PlentyLabs product
Every leading model, your brand kit, and the editing tools on one canvas. A look at what the product does.
Our team, and where we are headed
The people building PlentyLabs from Stockholm, and where we are going next. We are hiring.