Rights
You own the output
Everything you create or commission through PlentyLabs is yours to use commercially. No watermarks, no usage meters on finished work, no surprise claims later.
Built to be trusted with your brand
How PlentyLabs handles your data, your content, and the rights to everything you create, in plain language.
The essentials
Your uploads
Your assets stay yours
Products, logos, fonts, and references you upload remain your property. We use them only to produce your work, and we do not hand them to third parties to train their models.
Privacy
Data privacy
PlentyLabs is a Swedish company operating under GDPR. We collect what we need to run the service, nothing more, and our privacy notice spells out exactly what that means.
Labelling
AI content, properly labelled
Everything we generate carries standard machine-readable provenance marking it as AI-made, and you can switch on a visible label for exports and published ads. Anyone can check a file for our marks, free, at plentylabs.com/ai-detection. That is the EU AI Act's Article 50 handled, ahead of the deadline.
Music
Music, with your own licence
Soundtracks come from the Epidemic Sound catalog. The licence is not included: browse and try tracks freely, but commercial use needs an Epidemic Sound subscription. Already have one? It covers the music you use in PlentyLabs, so check your plan covers commercial use. Need one? Get in touch and we will help.
Models
Vetted AI providers
We work with leading model providers under commercial agreements and route your work to the right model for the job. As providers change, your rights to the output do not.
Where your work is kept
Two answers a security team asks for first, and the overview that carries the rest.
Your data stays in Europe
PlentyLabs runs entirely in the EU. Your account, your projects, and every image and video you make are stored and processed in Google Cloud's Belgium region, not shipped to the US by default.
Security practices
Your data is encrypted in transit and at rest, workspaces are isolated per customer, and the credentials connecting your ad accounts get a second layer of encryption on top. The full detail is published, not just described.
Have a question we did not cover?
If your IT or security team needs the specifics, regions, encryption, access controls, sub-processors, and the controls we do not yet have, our security overview spells all of it out. Bring the rest to a call.